Outdoor exhibition for a campaign launched by Fondazione Umberto Veronesi to fight carcinogenic sources.
Contained in an inflatable structure, it is diplayed in the main Italian Cities.

The visitor walks along a virtual path of the cigarette smoke (from the throat down to the lungs).
In each area the main smoking pathologies are put in evidence. Interactivity is particularly efficacious in communicating
the message with audio, tactile and illumination systems encountered along the path.

From the trachea to the lungs, 3D reconstruction and a short loop-video provide relevant information.

In a virtual healthy lung, visitors can access to the information by enjoying interactive games.
Suggestive sound effects replicate an heart attack. A small space is occupied by a self-controlled electronic system
directing the whole instruments and the special effects.